Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism
Naming rights are a relatively new phenomenon in the world of urbanism. In the past, the names of streets, buildings, and other public spaces were typically determined by governments or local communities. However, in recent years, corporations and other organizations have increasingly been paying large sums of money to acquire the naming rights to these spaces. This trend has been particularly pronounced in the context of neoliberal urbanism, a form of urban development that emphasizes the role of the private sector in the provision of public goods and services.
5 out of 5
Language | : | English |
File size | : | 2004 KB |
Text-to-Speech | : | Enabled |
Screen Reader | : | Supported |
Enhanced typesetting | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 164 pages |
The rise of naming rights has been accompanied by a growing body of scholarship on the topic. This scholarship has explored the ways in which naming rights are used to shape the image and identity of cities and regions, and the implications of this for urban governance and the public realm.
The Role of Naming Rights in Place Branding
Place branding is a marketing strategy that seeks to promote the image and identity of a particular place. Naming rights can be a powerful tool for place branding, as they allow corporations and other organizations to associate themselves with the positive attributes of a particular place. For example, a corporation that acquires the naming rights to a new stadium or arena can benefit from the positive associations that people have with that venue.
Naming rights can also be used to create a sense of place and identity for new developments. For example, the naming of the Canary Wharf development in London after the Canary Islands was intended to evoke a sense of exoticism and luxury. Similarly, the naming of the Battery Park City development in New York City after the nearby Battery Park was intended to create a sense of history and tradition.
The Implications of Naming Rights for Urban Governance
The rise of naming rights has had a significant impact on urban governance. In the past, the names of public spaces were typically determined by governments or local communities. However, the increasing prevalence of naming rights has given corporations and other organizations a greater say in the naming of these spaces. This has raised concerns about the potential for corporations to use naming rights to promote their own interests at the expense of the public good.
For example, some critics have argued that the naming of public spaces after corporations can create a sense of commercialization and privatization. They argue that this can undermine the public character of these spaces and make them less accessible to all members of the community.
The Cultural Landscapes of Neoliberal Urbanism
Naming rights are just one example of the ways in which corporations are shaping the cultural landscapes of neoliberal cities. Other examples include the development of luxury housing, the privatization of public spaces, and the growth of the creative class. These trends are all contributing to the creation of a more divided and unequal city, one that is increasingly shaped by the interests of the wealthy and powerful.
The cultural landscapes of neoliberal urbanism are not inevitable. There are a number of things that can be done to resist these trends and create more just and equitable cities. These include:
* Supporting community-based planning and development * Investing in affordable housing * Protecting and expanding public spaces * Promoting diversity and inclusion
By taking these steps, we can help to create cities that are more livable, sustainable, and just.
Naming rights are a powerful tool that can be used to shape the image and identity of cities and regions. However, the increasing prevalence of naming rights has raised concerns about the potential for corporations to use this tool to promote their own interests at the expense of the public good. It is important to be aware of these concerns and to take steps to ensure that naming rights are used in a way that benefits the entire community.
5 out of 5
Language | : | English |
File size | : | 2004 KB |
Text-to-Speech | : | Enabled |
Screen Reader | : | Supported |
Enhanced typesetting | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 164 pages |
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5 out of 5
Language | : | English |
File size | : | 2004 KB |
Text-to-Speech | : | Enabled |
Screen Reader | : | Supported |
Enhanced typesetting | : | Enabled |
Word Wise | : | Enabled |
Print length | : | 164 pages |